Simkins Brothers' Sweets discovered that their grandmother's Peanut Butter Poppers recipe was a hit at the local farmer's markets. Eager to expand their business, they aimed to create a healthier and more sustainable candy that could be sold both locally and nationwide. Collaborating closely, we developed the branding and packaging for their new creation, Chirpies, a chocolate treat made with Cricket Flour. These designs played a crucial role in getting their thoughtfully made product onto the shelves of Walmart.
Chirpies
Client: Simkins Brothers’ Sweets
Year: 2018
The initial packaging for their grandmother's chocolate peanut butter poppers conveyed the story of the family recipe. For the new product, chirpies, the client desired a bright, lively design and bursting with energy. Below are the original packaging and the concepts that inspired the final designs.