Macy’s holiday gifting campaign emphasizes giving love and style. This theme inspired the Friends & Family fine jewelry foldout, featuring images that capture the joy of the season and showcasing fine jewelry to inspire customers as they start their holiday shopping.
Fine Jewelry Gifting
Client: Macy’s
Year: 2023
We created wireframes for the marketing team's review, detailing the planned products and on-figure shots. At this stage, product specifics, photo studio capabilities, and the holiday visual identity are still being finalized. This is an early stage in the creative process.
Initial wireframes & concepts
Following our collaboration with various teams, we started gathering holiday assets such as graphic shapes, color palettes, and photography to integrate into our design.
Branding
Results
Types of Asset Created: Printed foldout
