The holiday season at Macy's is not just a hectic shopping time; it's a cherished period filled with tradition and joy. With a rich history of creating memorable holiday experiences for its customers, Macy's has woven this tradition into the very fabric of its identity.
Holiday
Client: Macy’s
Year: 2023
After many revisions, Macy’s holiday visual identity was finalized. The campaign uses the tagline "Give Love. Give Style." and features sleek product photos against soft pastel backgrounds. Unique shapes were designed as stickers and included in the campaign's animations.
Branding
We developed a variety of grid layouts for the gifting section on the homepage. These grids were utilized during the holiday season and served as a great starting point for customers as they began their shopping experience. Here are some of my ideas.
Initial wireframes & concepts
Results
Types of Asset Created: Homepage banners
Assets created by motion team
