In partnership with the Partnership for a Healthier America and Higher Ground Productions, Walmart has created an engaging experience aimed at helping children explore healthy food options and acquire new recipes. This initiative allows kids to learn through interactive recipes, games, and videos. As they complete activities related to specific ingredients, they earn badges similar to those featured in the Waffles and Mochi show, which in turn triggers a donation from Walmart to the PHA Pass the Love campaign, supporting food-insecure families nationwide. Our team partnered with the folks at Landor & Fitch to create a comprehensive in-store experience. To learn more about this project, click here.
The Hidden World of Waffles + Mochi
Client: Walmart x Netflix
Year: 2021