Valentine’s Day at Macy’s celebrates love by linking heartfelt moments (Give Love) with stylish products (Give Style). Our on-figure photography showcases couples in genuine, everyday situations, while our still photography highlights iconic items in a straightforward, elegant, and visually appealing manner.

Valentine’s Day

Client: Macy’s

Year: 2024

A style guide was developed for this campaign, and we utilized these resources on the homepage. The guide includes a combination of authentic photography and polished studio images. Additionally, heart graphics were designed to complement the Give Love. Give Style. messaging.

Branding

Initially, we started to outline various grid configurations for the gifting modules and primary banners. Here are some of my concepts.

Initial Concepts

Cross-shop banner concepts for beauty.

Main banner asset developed by motion team based off our concept.