I have had the opportunity to collaborate with several Walmart suppliers to create "Hero POV" ads for Walmart.com. These ads are featured in a prime spot on Walmart's homepage, positioned right in the center of the main banner grid within the auto-scrolling section. The goal was to showcase supplier products in a way that highlights both the suppliers' assets and Walmart's brand identity. Working closely with the suppliers, we’ve developed a series of ads that fit seamlessly into Walmart's site design while helping to promote their products effectively. Below are some examples of the ads we created together.